that I've always wondered why most companies offer better offers to clients not customers. What marketing policy is that? I do not understand. I will set an example with the mobile phone operators, although there are many types of companies are also making this type of practice. Insurance companies, internet providers ...
In my opinion, I see very ethical to offer better promotions to potential customers to actual customers. In addition to seeing unprofitable, since they risk losing customers. For example, if I'm a user of orange, I see an ad for an orange mobile at a price of 100 euros, I'll ask and tell me I can not get ¿¿¿¡¡¡ For I am customer !!!??? If I have luck and I have no term contract, I can go to vodafone to get a phone with all the features of the world for four dollars (euros now) clear, as I am not customer! 
I've always wondered the why of this situation, but the other day at night, in one of those long talks to fix the world, from the lips of my friend Michael went
the phrase "everything is based on consumer laziness "
and it is true that companies are engaged has run promotions to attract customers, who assume that customers who already have are not going to move. There will be a percentage of customers (like me) companies will change depending on which offer better promotion, but most stays where it is, that we change our company too lazy and even fear. It is also possible that the benefit of these promotions is not very high, and if change comes to be profitable if they get customers, but as this promotion will not be profitable if it were offered to everyone, ie, both existing customers as the potential.
and it is true that companies are engaged has run promotions to attract customers, who assume that customers who already have are not going to move. There will be a percentage of customers (like me) companies will change depending on which offer better promotion, but most stays where it is, that we change our company too lazy and even fear. It is also possible that the benefit of these promotions is not very high, and if change comes to be profitable if they get customers, but as this promotion will not be profitable if it were offered to everyone, ie, both existing customers as the potential. In short, firms base their promotions on the assumption that we are lazy. Is not it sad? 
0 comments:
Post a Comment